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App-first shopping platform The Yes wants to change how clothing is sold online by providing the same experience that exists in other verticals, such as music—only in this case, it’s for fashionistas. Think Spotify, but instead of songs, it’s a playlist of styles by a wide range of brands, from Zara to Balenciaga to Everlane.
As it nears its one-year anniversary, co-founders Julie Bornstein, who is CEO, and Amit Aggarwal, who is CTO, joined commerce editor Lisa Lacy for Adweek’s virtual summit Elevate: AI to discuss how its algorithm is specifically formulated to connect users with products.
A customized playlist of styles
Indeed, each shopper’s feed is customized according to style, price, size, color and brand preferences, such as by harnessing the power of artificial intelligence, explained Bornstein.
