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The 3 click death trap: How to prevent cart abandonment

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Seven out of ten Indian online shoppers add items to their cart, then vanish. Mobile users who comprise the majority of Indian shoppers abandon carts at an even higher rate of 75.5%, creating massive challenges for brands trying to convert browsers into buyers. Here's how leading Indian brands are using artificial intelligence and behavioural psychology to decode the real reasons behind cart abandonment and turn lost sales into loyal customers.