Cannabis CEOs, Targeted by Reddit, Push Back in Tweet Storm
- #MSOgang hashtag is trending with U.S. multistate operators
- Movement tries to distinguish U.S. from Canadian stocks
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A Reddit-fueled mania has sent cannabis soaring and crashing back down in recent days. Leaders of some of the marijuana industry’s biggest companies are now joining a Twitter movement that’s pushing back -- with hashtags.
The tag #MSOgang has trended on the social-media platform as supporters seek to differentiate U.S. multistate operators -- or MSOs -- from their peers in Canada. The Reddit phenomenon has largely lumped all the companies together, obscuring what some in the industry say are critical differences.