Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Overview

The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles.

Serves as a vital link between scholarly research and practical application.
Accepts manuscripts that offer new insights, are literature-based, and demonstrate conceptual and methodological rigor.
Accepts articles on the basis of their potential contribution to the advancement of the science and/or practice of marketing.

Editors-in-Chief

Stephanie Noble,
Charles Noble

Journal Impact Factor: 9.5 (2023)

5-year Journal Impact Factor: 14.6 (2023)

Submission to first decision (median): 10 days

Downloads: 2.5M (2024)

Call for papers

Collection

Sustainable Marketing and Innovation

Sustainability represents a foremost consideration among academics and executives alike.

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Societies and partnerships

Academy of Marketing Science (AMS)

Latest issue

January 2025 Volume 53, Issue 1

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Latest articles

The past, present, and future of adaptive selling: Toward an integrative framework
Nawar N. Chaker
Rhett T. Epler
Jay O’Toole
Review Paper Open access 28 March 2025
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding
Lena Steinhoff
Jisu J. Kim
Robert W. Palmatier
Original Empirical Research Open access 20 March 2025
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
Davide C. Orazi
Anne Hamby
Dhruv Grewal
Reviews Paper Open access 20 March 2025
“We could be heroes”: Reflections on reimagining marketing strategies for a better world
Kirk Plangger
Matteo Montecchi
Darren W. Dahl
Editorial 18 March 2025
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?
Gaia Rubera
Weifeng Li
John Hulland
Editorial 17 March 2025

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This journal has 184 open access articles

Journal updates

Call for Papers: Sustainable Marketing and Innovation

JAMS is seeking papers for a special issue on Sustainable Marketing and Innovation.
Call for Papers: From Buzz to Business

JAMS is seeking papers for a special issue on the post-hype phase of influencer marketing.
Follow JAMS On LinkedIn

We are excited to share the new LinkedIn page for The Journal of the Academy of Marketing Science. Click the heading to learn more.
Introducing New JAMS Co-Editors in Chief

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Journal information

Electronic ISSN: 1552-7824
Print ISSN: 0092-0703
Abstracted and indexed in: ABS Academic Journal Quality Guide

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