The Yes enables users to shop a personalized feed based on their active input on brand, size and style, and Pinterest said it sees the company’s leadership, team and technology, combining shopping expertise with fashion industry credibility, as a way to accelerate its mission to be the home for taste-driven shopping.

Terms of the transaction were not disclosed.

The Yes built an extensive fashion taxonomy that combines human expertise and machine learning to power its algorithm, and Pinterest said its brand relationships and shopping expertise can potentially be applied in other categories, such as beauty, food and home.

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