MARKETING
BS
Interested in what Edward has to say? These people were.
CEO/Managing Partner,
Genuine Hospitality Group
“I have never met a marketing executive as strong as Edward. He is able to see through the murkiness that is often found in marketing departments and figure out the real drivers of the business. He dispenses with jargon and communicates the clear and simple things business owners need to know.”
“I have been an executive or CEO at five companies now and I have never encountered a marketing executive in the same league as Edward. I have observed him be instrumental in turning companies into market leaders. Edward's gift is his ability to analyze markets, businesses, and consumer behavior with a clarity that borders on prescience.”
VISHNU MENON
Partner, Warburg Pincus PE
SUNIL BHATT
What do industry experts say about Edward?
“My TED mainstage talk has been viewed by over 1.3 million people around the world, and so I know what it takes to give a great talk. I can honestly say that Edward is among the most engaging and compelling speakers I've ever heard. His ability to connect with his audience is only surpassed by his insight into the mechanics of business.”
FRED SWANIKER
Founder of African Leadership University,
recognized by CNN as the “Harvard of Africa”
As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018.
During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service on the planet.
While Vice President at Expedia, Edward created the VIP Hotel program which is now at 4000+ hotels and generating a 22% lift in stays for Expedia’s elite customers. He also created Expedia Rewards (a points-based loyalty program), and Expedia’s first landing pages testing team (which now runs 2000+ tests/year).
Prior to his executive positions, Edward worked as a consultant for McKinsey & Company and in account management for Procter & Gamble. A Wharton MBA graduate, Edward honed his global perspectives by working and living on four continents, including a year in Africa.
SPEAKING ENGAGEMENTS
Edward Nevraumont's live presentation – Marketing BS – equips participants with the ideas and skills they need to master the art and science of modern marketing.
Designed to help businesses develop high-growth trajectories, the program is subdivided into three phases that progressively reinforce strategies for effective and rapid implementation.
Edward Nevraumont's live presentation – Marketing BS – equips participants with the ideas and skills they need to master the art and science of modern marketing.
Designed to help businesses develop high-growth trajectories, the program is subdivided into three phases that progressively reinforce strategies for effective and rapid implementation.
How Marketing BS will change your company
Instead of leaving your marketing team feeling overwhelmed, you can expect a leaner, smarter, and more lethal marketing department.
At the end of Marketing BS, your team will know how to stay focused on the activities and strategies that spark REAL organizational success, like profitable growth for companies or greater impact for non-profits. More importantly, your team will know exactly how to execute ideas with skill and efficiency.
SCOTT PEIFER
VP, Aging2.0;
Founder, changeagents
LEANNA CHAFFEE
Director, LeadingAge
JASON GOLDLIST
GM, Wealthsimple
“Edward was a crowd favorite. He lifted the energy in the room and immediately connected with the audience. It’s not easy to take a delicate subject and link it to both fulfillment of mission and attending to the bottom line. Edward managed to do so while providing strategic insights on consumer trends and behavior.”
“I love Edward’s content and delivery. He is exciting and informative. I saw the spark of new ideas he generated in attendees. I was so impressed I hired him! He was great to work with and delivered a wonderful keynote. He knows his stuff.”
“Edward is awesome. While most speakers share head-nodding affirmations, Edward challenges convention with counterintuitive insights that seem hard to believe at first, but as true as ever by the time he’s finished. And he does it all with exceptional storytelling skill and stand-up humour. He’s simply one of the best speakers I have ever seen.”
WE MAKE MARKETING TOO COMPLICATED
Thankfully, someone found the answers.
MARKETING BS
How you've been misled by gurus, academics and vendors (and the deceptively simple truth)
Backed by compelling evidence, Edward Nevraumont explains why you are wasting your time with personalization, loyalty programs, and blind adherence to “data-driven marketing.” Then he shares what DOES work with shockingly simple logic. Stop marketing with your ego and start marketing for effectiveness.
Coming to bookshelves and e-readers in 2019.
What do industry experts say about the book?
ERIC MONTEIRO
Chief Client Experience Officer, Sun Life Financial
“Edward managed to pack over a decade of marketing experience, a critical view of the corporate world, a provocative spirit, and a healthy dose of wit in this book.
A great read for anyone who’s ever had to think about the customer — a must read for experienced and aspiring marketers.”
PETER FADER
Frances and Pei-Yuan Chia Professor of Marketing, Wharton and co-author of The Customer Centricity Playbook: Implement a Winning Strategy Driven by CLV
“I taught Edward a lot of marketing methods/concepts when he was my student — which included plenty of BS as well as some easy stuff. But it’s a whole different set of skills to collect it all together, identify some excellent new examples, and lay it out in such a clear and compelling manner. I pride myself on being a good professor of marketing, but Edward has taught me a thing or two about my own profession — and these are valuable lessons that I plan to convey to my current and future students.”
ADAM DOPPELT
co-founder UrbanSpoon, Dwelable, FreshChalk
“Edwards’s ideas and wisdom will stick with you long after you’ve put the book down. He cuts through the mysticism and farce that surrounds modern marketing to zero in on what actually works for your business. Plus the guy is just fun to read. Do yourself a favor and buy this book.”