In Tough Box-Office Year, Theaters Bicker Over the Pre-Show Ads
- Regal, Cinemark theaters agree to air ads during the previews
- Market leader AMC rejects plan, citing possible backlash
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With box-office sales down 6% this year, theater owners are fighting over those annoying pre-show commercials.
On Tuesday, National CineMedia, one of the biggest theater advertising companies, said the Regal and Cinemark chains have agreed to run six minutes of commercials after the posted movie showtime, including a new minute-long promo during the coming attractions, right before the movie starts.