Hu Yong is a professor at Peking University’s School of Journalism and Communication, and a well-known new media critic and Chinese Internet pioneer. Before joining the faculty of Peking University, Hu Yong has worked for a number of media sources for over 15 years, including China Daily, Lifeweek, China Internet Weekly and China Central Television. He is active in industry affairs as he is co-founder of the Digital Forum of China, a nonprofit organization that promotes public awareness of digitization and advocates a free and responsible Internet. He also co-founded Chinavalue.net, a leading business new media in China. In 2000, Hu Yong was nominated for China’s list of top Internet industry figures. Hu Yong is a founding director for Communication Association of China (CAC) and China New Media Communication Association (CNMCA). His publications include Internet: The King Who Rules, the first book introducing the Internet to Chinese readers, and The Rising Cacophony: Personal Expression and Public Discussion in the Internet Age, documenting major transformations in the Chinese cyberspace. Hu Yong is an active blogger/microblogger. His blog boasts a readership of 3.5 million, and his microblog has 800,000 followers. https://www.chinafile.com/contributors/hu-yong