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Hedge: A Greater Safety Net for the Entrepreneurial Age Paperback – July 2, 2018
Purchase options and add-ons
In this context, the lessons from history are clear: Providing economic security for the many generates prosperity for all. But this can only be done with the right safety net supporting both households and businesses against the risks brought about by the digital age.
There are those who long to re-establish the standards and regulations that marked the post-war boom. Others, especially in tech, realize that the institutions we know are anachronistic and no longer fit for today’s challenges.
Alas, neither group is considering the real solution: A complete redesign of our safety net that will let it do its critically important job without getting in the way of progress. Moving toward that new design is what Hedge is all about.
Advance Praise
“An eye-opening primer to the technological present, proposing bold solutions for a ‘Safety Net 2.0’ and a better future for all.” — Carlota Perez, author of Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages.
“Hedge brings together a deep reading of the history of economic development through transformational technology with Nicolas’s own direct experience as a co-founder of The Family.” — William H. Janeway, Senior Advisor, Warburg Pincus, author of Doing Capitalism in the Innovation Economy.
“A sharp and historically grounded analysis of how technology and the political economy of the West have evolved in tandem.” — Kim-Mai Cutler, Partner, Initialized.
“An important book which poses profound questions about the social and political effects of technological change.” — Sir Nick Clegg, former UK Deputy Prime Minister.
“Hedge should become part of Silicon Valley’s playbook, because we urgently need to come together and find ways to uplift humanity in these times of radical change.” — Vivek Wadhwa, Distinguished Fellow at Harvard Law School and Carnegie Mellon University.
“Carefully documented yet contemporary, Hedge makes for compulsive and thought-provoking reading, which will hopefully stir you into action.” — Azeem Azhar, Founder, Exponential View.
- Print length338 pages
- LanguageEnglish
- Publication dateJuly 2, 2018
- Dimensions5.5 x 0.77 x 8.5 inches
- ISBN-101718917082
- ISBN-13978-1718917088
Book recommendations, author interviews, editors' picks, and more. Read it now
Editorial Reviews
About the Author
He sits on the board of Radio France, the French national radio broadcasting corporation, and teaches university courses on corporate strategy and public policy at Sciences Po in Paris. He has previously served as a member of the board of the French personal data protection authority.
Nicolas is a thought-provoking voice in the conversation about new institutions in the digital world. He has co-authored several works on technology, including a 2013 Report on Taxation in the Digital Economy (for which he was voted one of that year's ten most influential people by the International Tax Review). His articles regularly appear in both English and French publications, including Foreign Affairs, The Financial Times, and Le Monde. Hedge is his third book, and the first published in English.
Nicolas was born in Normandy, France and raised by musician parents, becoming an accomplished bass guitar player. He lives in London with his wife Laetitia Vitaud and their two children.
Product details
- Publisher : CreateSpace Independent Publishing Platform
- Publication date : July 2, 2018
- Language : English
- Print length : 338 pages
- ISBN-10 : 1718917082
- ISBN-13 : 978-1718917088
- Item Weight : 15.3 ounces
- Dimensions : 5.5 x 0.77 x 8.5 inches
- Best Sellers Rank: #9,619,940 in Books (See Top 100 in Books)
- #10,438 in Economic Conditions (Books)
- Customer Reviews:
About the author

Nicolas Colin began his career in the French civil service and then brought his clear understanding of regulatory systems across Europe to his work as a tech entrepreneur. In 2013, he became Co-founder and Director of The Family, a pan-European investment firm supporting early-stage entrepreneurs, now with a portfolio of 150+ fast-growing startups.
He sits on the board of Radio France, the French national radio broadcasting corporation, and teaches university courses on corporate strategy and public policy at Sciences Po in Paris. He has previously served as a member of the board of the French personal data protection authority.
Nicolas is a thought-provoking voice in the conversation about new institutions in the digital world. He has co-authored several works on technology, including a 2013 Report on Taxation in the Digital Economy (for which he was voted one of that year’s ten most influential people by the "International Tax Review"). His articles regularly appear in both English and French publications, including "Foreign Affairs", "The Financial Times", and "Le Monde". "Hedge" is his third book, and the first published in English.
Nicolas was born in Normandy, France and raised by musician parents, becoming an accomplished bass guitar player. He lives in London with his wife Laetitia Vitaud and their two children.
Customer reviews
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Customers find the book insightful, with one review noting its multiple reading references that add depth. The scholarly content receives positive feedback, with one customer highlighting how it brings fresh thinking to the safety net topic.
AI-generated from the text of customer reviews
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Customers appreciate the depth of the book, with one noting its well-documented content and multiple reading references that enhance understanding.
"This is a much needed book, bringing fresh thinking to the safety net. The idea is that there are risks to all of us that ought to be shared...." Read more
"Nicolas Colin provides a compelling account of how the Digital Revolution is overthrowing the social safety that evolved through the 20th century,..." Read more
"Hedge is a very insightful read: providing clever and powerful clues to understand the forces shaping current economic and technological trends, and..." Read more
"Finally a concise & well-documented book on the digital revolution and its impact on social systems!..." Read more
Customers appreciate the scholarly content of the book, with reviews highlighting its deep analysis and historical influences, while one customer notes how it brings fresh thinking to the safety net topic.
"This is a much needed book, bringing fresh thinking to the safety net. The idea is that there are risks to all of us that ought to be shared...." Read more
"...significant experience in European Policy making, a deep respect for historical influences, and a genuine passion to influence the world, in it's..." Read more
"Hedge is a very insightful read: providing clever and powerful clues to understand the forces shaping current economic and technological trends, and..." Read more
Reviews with images

Key idea: The safety net is a hedge
Top reviews from the United States
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- Reviewed in the United States on September 2, 2018This is a much needed book, bringing fresh thinking to the safety net. The idea is that there are risks to all of us that ought to be shared. We all experience old age which limits our ability to work, we can all have health emergencies, childbirth and rearing impacts the ability to work, and, as we can see, it is far too easy to lose a job, and increasingly, one's home. We have made efforts to socialize many of these risks through insurance for very good reasons. As Colin points out, they are critical risks either because they are very high probability or very high impact, or both. The social safety net is effectively a hedge against these risks.
Colin believes, though, that it is time to update the mechanisms by which we make that hedge. For much of recent history, we have used not just government but the corporation as the vehicle by which we ensure stable income. This has been a win-win. Because consumer spending is a key engine of the economy, when businesses (and other segments of society) help make investments in the income of others, it is returned to businesses through their spending. When they have no money to spend, businesses by definition have fewer customers.
But in the 21st century, this social compact has broken down. There are many (including me) who lament the fact that businesses have turned away from the social benefit of providing stable, well-paying jobs, and instead treat people as a cost to be eliminated in order to drive profits (and thus stock price) for financial owners. Colin focuses instead on the opportunity to build the safety net for a more entrepreneurial society (illustrated in the two diagrams above (created by illustrator Marguerite Deneuville)), in which the social safety net is centered not on the corporation but on the individual.
This is a fresh view of a thorny problem. Highly recommended.
5.0 out of 5 starsThis is a much needed book, bringing fresh thinking to the safety net. The idea is that there are risks to all of us that ought to be shared. We all experience old age which limits our ability to work, we can all have health emergencies, childbirth and rearing impacts the ability to work, and, as we can see, it is far too easy to lose a job, and increasingly, one's home. We have made efforts to socialize many of these risks through insurance for very good reasons. As Colin points out, they are critical risks either because they are very high probability or very high impact, or both. The social safety net is effectively a hedge against these risks.Key idea: The safety net is a hedge
Reviewed in the United States on September 2, 2018
Colin believes, though, that it is time to update the mechanisms by which we make that hedge. For much of recent history, we have used not just government but the corporation as the vehicle by which we ensure stable income. This has been a win-win. Because consumer spending is a key engine of the economy, when businesses (and other segments of society) help make investments in the income of others, it is returned to businesses through their spending. When they have no money to spend, businesses by definition have fewer customers.
But in the 21st century, this social compact has broken down. There are many (including me) who lament the fact that businesses have turned away from the social benefit of providing stable, well-paying jobs, and instead treat people as a cost to be eliminated in order to drive profits (and thus stock price) for financial owners. Colin focuses instead on the opportunity to build the safety net for a more entrepreneurial society (illustrated in the two diagrams above (created by illustrator Marguerite Deneuville)), in which the social safety net is centered not on the corporation but on the individual.
This is a fresh view of a thorny problem. Highly recommended.
Images in this review
- Reviewed in the United States on September 7, 2018Not only have I read the book, but I've had the rare pleasure of a chance meeting with Nicolas Colin in California. His clear-thinking illuminates the pragmatic need to rethink the historic social contract between corporations and their employees, as that contract has been fundamentally disrupted by the Digital Revolution. That implied social contract has been our hedge against the collective impact of negative economic events in individuals lives. As we live in a global, consumer driven economy, if we can't adequately hedge against the risks to the engine of our global economy - stable individual incomes - we put a sustainable economic future at significant risk for all. Nicolas puts forth some very fresh thinking that emerges from significant experience in European Policy making, a deep respect for historical influences, and a genuine passion to influence the world, in it's new Entrepreneurial Age, to deliver better outcomes for all.
- Reviewed in the United States on July 12, 2018Nicolas Colin provides a compelling account of how the Digital Revolution is overthrowing the social safety that evolved through the 20th century, with political consequences that are all too evident. In his book, Hedge, Colin lays out the requirements for a new, "greater Safety Net" that addresses the disruptive challenges of the digitally transformed economy. Written from the distinctive perspective of an entrepreneur trained in the core of France's administrative state and deeply knowledgeable of the history of Anglo-American leadership of the innovation economy over the past two centuries, Hedge is required reading for who both drive and experience the impact of the Digital Revolution...and that means everyone!
- Reviewed in the United States on August 29, 2018Start-up entrepreneur Nicolas Colin, formerly an elite French civil servant, unlike today's all-too-familiar denizens of Silicon Valley, now facing a techno backlash, has long been preoccupied with the co-evolution of technology and society. Safety Net.2 that Colin lays out here is a big picture prescription for innovative social policies [far, far more than mere basic income!] to buffer the staggering pace of technological disruptions. His concept presents the vital policy undertakings necessary for avoiding a Mad Max future while creating one that works for the majority.
- Reviewed in the United States on August 10, 2018Hedge is a very insightful read: providing clever and powerful clues to understand the forces shaping current economic and technological trends, and how they fit in broader, long-term economic, historical and political trends.
The book is referenced as academic research: multiple reading references add depth and provide additional ways to investigate further and deepen the analysis.
Finally, the reading is easy, made pleasant by intuitive drawings, and a general tone that is low key and unassuming.
- Reviewed in the United States on August 20, 2018Finally a concise & well-documented book on the digital revolution and its impact on social systems!
18 years after the dotcom bubble ("frenzy" phase in Carlota Perez' excellent framework), it's great time to reframe the debate about platforms, "gig economy", but also personal risk insurance, housing policies, and find new policies to foster both innovation and well-being.
Top reviews from other countries
- Amazon CustomerReviewed in Canada on February 4, 2019
5.0 out of 5 stars Really on point
A clear view of this problematic and can we do to solve it!
- AlexReviewed in the United Kingdom on July 15, 2018
5.0 out of 5 stars Instant tech classic
Just devoured this thoughtful, dense, perspective-opening book on the future of welfare and the social safety net we need to invent for the digital age. This is probably the great responsibility of our entrepreneurial generation, and few address it with as much depth and creative ideas as the author. Lot of food for thoughts here. Reading it again.
-
Guillaume MaisonReviewed in France on October 3, 2018
5.0 out of 5 stars Vers un nouveau monde de prospérité
A l'échelle mondiale, si indéniablement nous quittons un modèle de société, celui des voitures et de la consommation de masse, le modèle du monde de demain est encore à créer. Ce qui nous laisse un monde présent en plein pivot dans ses structures, dans ses institutions et dans ses rêves.
Sur la base d'un analyse historique poussée, Nicolas Colin nous explique les raisons de notre présent, comment et pourquoi il y eut cette période des 30 glorieuses de prospérité et de protection sociale avancée. Aujourd'hui, ces institutions et modèles sont en train de devenir obsolètes.
Sur la base de ce constat et en poussant les tendances actuelles dans le futur, Nicolas Colin nous livre un projet ambitieux de nouvelles institutions, faisant la promotion d'un nouveau modèle (contrat ?) social de sécurité, de protection et de prospérité adapté aux impacts et conséquences de cet âge entrepreneurial tout en identifiant les acteurs mondiaux principaux qui construisent cet avenir.
Un livre à lire absolument si vous souhaitez comprendre les enjeux économiques, politiques et sociaux de demain..
- PkReviewed in France on September 5, 2018
5.0 out of 5 stars Beyond the tech clash, a refreshing look towards a new safety net for our age
I had a great time! The writing is precise, the historical references abound, always supporting the subject, and the book's theses outline a seldom beaten path : how to create a desirable hedge for this age of entrepreneurs as the author calls it. The curating of links and books is very valuable: between the articles I had fun rereading (starting with "How Burrowing Owls Lead To Vomiting Anarchists"), those I discovered, there is a lot of material. Not to mention the books that are now on my bedside table. And if I will regret the lack of attention to problems related to the environment or urban planning (beyond housing), the proposals to create a social safety net around each person are stimulating.
- artbeatsReviewed in the United Kingdom on October 16, 2018
5.0 out of 5 stars Great read and very relevant!
Whether you're interested in a brief history of our modern definition of "entrepreneurship" or about what changes are in the pipeline in the "Entrepreneurial age", this book is a great read and I highly recommend it!