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Innovation Capital: How to Compete--and Win--Like the World’s Most Innovative Leaders Hardcover – June 4, 2019

by Jeff Dyer (Author), Nathan Furr (Author), Curtis Lefrandt (Author)
4.2 out of 5 stars 92 ratings
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Learn from the Best

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative.

The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).

Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:

  • How you can build a personal reputation for innovation
  • What techniques you can use to amplify your innovation capital
  • How you can garner attention for your ideas and projects and persuade audiences to support them
  • What it means to provide visionary leadership and how you can achieve it

    Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

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  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Harvard Business Review Press
  4. Publication date
    June 4, 2019
  5. Dimensions
    6.25 x 1 x 9.25 inches
  6. ISBN-10
    1633696529
  7. ISBN-13
    978-1633696525
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Editorial Reviews

Review

Advance Praise for Innovation Capital:

Marc Benioff, Chairman and co-CEO, Salesforce--
"Innovation Capital shines a unique spotlight on a fundamental building block for achieving success in any entrepreneurial endeavor--cultivating a network of amazing mentors, advocates, and benefactors to help turn your ideas into reality."

Shantanu Narayen, Chairman and CEO, Adobe--
"There's an adage in business that 'the best idea wins.' In truth, it's often the idea with the best champion--someone who can instill belief, rally support, and paint a vision for turning ideas into reality--that wins. Innovation Capital provides a fantastic blueprint for becoming an effective champion of ideas. It's full of valuable lessons from the companies and innovators who have lived them."

Tina Seelig, Professor of the Practice, Department of Management Science and Engineering, Stanford University; author, Creativity Rules--
"This is an important book that should be read by anyone who aspires to lead an innovative organization. It clearly demystifies that path to gaining support for bold new ideas that will ultimately be game-changing."

Ralph Hamers, CEO, ING Group--
"Innovation Capital is that special currency that can be exchanged for true transformation. It's what elevates great inventors into great innovation leaders. This book is a must-read for anyone leading their team through an innovation-inspired change and for startup innovators trying to make a success of their ideas."

Indra Nooyi, former Chairman and CEO, PepsiCo--
"In this book, Jeff, Nathan, and Curtis present a compelling case for how leaders at every level can build and grow their innovation capital to turn new and creative ideas into reality. Whether you're just launching your career or you're an industry veteran, this is a must-read."

About the Author

Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania. Dyer is a coauthor of The Innovator's DNA (with Hal Gregersen and Clayton M. Christensen) and The Innovator's Method (with Nathan Furr). He is widely published in Harvard Business Review, Forbes, and other business journals.

Nathan Furr is a strategy professor at INSEAD. He is a coauthor of Leading Transformation (with Kyle Nel and Thomas Zoega Ramsoy) and The Innovator's Method (with Jeff Dyer) and has contributed numerous articles to Harvard Business Review, Sloan Management Review, Forbes, Inc., and other business media.

Curtis Lefrandt is the CEO of the Innovator's DNA consultancy. Prior to founding Innovator's DNA, Lefrandt worked as a consultant at Innosight, on the iPod team at Apple, in venture capital investing, and as a social entrepreneur.

Dyer, Furr, and Lefrandt are cofounders of Innovator's DNA, a consultancy that enables organizations to build a culture of innovation.

Author social media/website info:
Jeff Dyer: innovatorsdna.com, @Jeffrey_Dyer, innosight.com, @InnovatorsDNA, @innovators_dna
Nathan Furr: innovatorsdna.com, insead.edu, @nathan_furr, @InnovatorsDNA, @innovators_dna
Curtis Lefrandt: innovatorsdna.com, @clefrandt, @InnovatorsDNA, @innovators_dna

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press
  • Publication date ‏ : ‎ June 4, 2019
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1633696529
  • ISBN-13 ‏ : ‎ 978-1633696525
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches
  • Customer Reviews:
    4.2 out of 5 stars 92 ratings

About the authors

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  1. Nathan R. Furr

    Nathan R. Furr

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    Nathan Furr is a strategy and innovation professor at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. His bestselling books include The Innovator’s Method (Harvard Business School Press, 2014); Leading Transformation (Harvard Business School Press, 2018); Innovation Capital (Harvard Business School Press, 2019); and Nail It then Scale It (NISI Press, 2011). He has published broadly in Harvard Business Review, Sloan Management Review, Forbes, Inc, and academic journals. He is an Innosight Fellow, has been nominated for the Thinkers 50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay and others.

    See more on the author's page
  2. Curtis Lefrandt

    Curtis Lefrandt

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    Curtis Lefrandt is the CEO of Innovator’s DNA. He oversees the strategic direction and operations of iDNA’s training programs and product development. His team develops resources for trainers to better learn and teach the principles taught in The Innovator’s DNA, The Innovator's Method, and Innovation Capital. He also oversees a number of additional emerging iDNA digital products designed to empower organizations to create a culture of innovation. He previously worked as a management consultant at Innosight.

    See more on the author's page
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Top reviews from the United States

  • Jay Oza
    5.0 out of 5 stars A clear, concise, impactful guide on what makes entrepreneurs successful
    Reviewed in the United States on July 17, 2019
    Verified Purchase
    I like this book a lot and highly recommend it for the following reasons:

    1) You will learn what innovation capital is all about and why it is so important to be a successful entrepreneur
    2) You will have the right vocabulary when you are looking to move up in your career since companies are looking for employees with entrepreneurial mindset
    3) You now have to execute since the authors have clearly showed n the book what you have to do and how it is done

    I read a lot of business books and this is one of the best of 2019. I base this on how much I learned, and how much is actionable.
    One person found this helpful
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  • Spunky
    5.0 out of 5 stars Understandable
    Reviewed in the United States on December 17, 2021
    Verified Purchase
    Excellent easily digestible book on innovation capital and it's value in the marketplace.
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  • Jacob Gong
    3.0 out of 5 stars Mostly business fluff with a few key insights
    Reviewed in the United States on August 13, 2019
    Like most business books, I think Innovation Capital has a few key principles that are helpful in framing how one could approach their professional development, and then the majority of the book is idolized storytelling. The basic idea of the book is learn how to sell. The book provides an initial overview of different selling skills that leaders employ to get others to buy into their ideas. Is it about new ideas? No. Did I find in helpful and thought-provoking in places? Yes.
    2 people found this helpful
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  • Jake
    4.0 out of 5 stars A powerful mix of new & proven ideas for becoming someone that anyone can invest in
    Reviewed in the United States on August 8, 2019
    Buyers need to be aware that this book truly is a How-To book. It should come as no surprise to anyone to find an appropriate mix of both novel and "tried and true" recommendations, with compelling stories that reinforce their wisdom. If you're looking for purely novel, hidden-secrets-of-the-ultra-rich type of ideas to take your Amazon FBA to the next level, you will likely be disappointed. If you're looking for well-articulated, actionable, and data-driven insights to transform yourself into someone other people will invest in, then Innovation Capital is top of line. I've marked up my copy considerably--in fact, it is my favorite of the "Innovator's DNA" sister books.

    To summarize, you will be bored during certain chapters of this book, as many of the insights are regularly taught in most business school programs and CE webinars because THEY WORK. My only complaint is that the book, therefore, could have been much shorter and have had relatively the same impact. All around, an excellent read and solid purchase. 8/10 would recommend.
    One person found this helpful
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  • Robert Morris
    5.0 out of 5 stars How to secure the necessary resources to turn novel and risky ideas into reality
    Reviewed in the United States on June 5, 2019
    As Jeff Dyer, Nathan Furr, and Curtis Lefrandt explain, "Our study of [hundreds of] innovative leaders revealed that they are masters of persuasion, and they consistently use seven specific techniques to manage the impression of others. We call these techniques impression amplifiers [i.e. broadcasting, signaling, storytelling, materializing, comparing, committing, and FOMO...fear of missing out]. We define impression amplifiers as observable actions you can take to get attention and support for your ideas.  More specifically, they can be used to sell your idea by making it understandable and appealing or to demonstrate that others believe in and support your idea."

    I realize that no brief commentary such as mine can possibility do full justice to the quality of information, insights, and counsel that Dyer, Furr, and Lefrandt provide. My hope now is to suggest why, for  many executives who read it, this book will be their most valuable source for personal growth and professional development. It helps those who read it to think innovatively about about innovation.

    For example, the co-authors focus on the components of innovation capital, then explain how to ignite the virtuous cycle of innovation leadership as well as how almost anyone can build their innovation capital. They also explain which human capital skills are essential (i.e. forward thinking, creative problem solving, and persuasion), and in the final chapter, they recommend three steps "for putting it all together." That is, applying effectively whatever material in the narrative is most relevant to the needs of each reader's organization.

    The top 25 most innovative business leaders in the world (2018) share in their interviews the WHAT and WHY of accumulating innovation capital. Of even greater value is knowing the lessons they have learned about the HOW, the dos and don'ts.

    Dyer, Furr, Lefrandt: "We combine the results from this research -- the innovation outliers, the successful leaders, the historical case studies, and the up-and-comers --spreading examples of each throughout the book, to help you understand how to build your innovation capital, no matter your position or project. These insights are critical for leaders or managers in business, entrepreneurs And change agents, artists and designers, scientists and inventors, or anyone else who has an idea and needs to win support to make it real."

    These are among the passages of greatest interest and value to me, also listed to suggest the scope of th co-authors' coverage:

    o Virtuous cycle of innovation leadership (Pages 24-25 and 169-173)
    o Forward thinking (36-47)
    o Creative problem solving (47-55)
    o Innovation capabilities of Amazon (48-49 and 198-209)
    o Persuasion skills (56-62)

    o "Access Your Human Capital That Contributes to Innovation Capital" (63-64)
    o Social capital (65-88)
    o Networking (73-86 and 228-229)
    o "Access Your Social Capital That Contributes to Innovation Capital" (87-88)
    o "Access Your Reputation That Contributes to Innovation Capital" (116-117)

    o Broadcasting (121-128)
    o Signaling (128-134)
    o Storytelling (134-139 and 210-211)
    o Idea impressions (141-167)
    o FOMO: Fear of Missing Out (162-166)

    o Sterling Anderson (169-170, 174-175, 185-186, 189-190, and 217-218)
    o Brutal intellectual honesty (!86-190)
    o Innovation capital as a source of competitive advantage (195-222)
    o Executive skills (223-227)
    o Getting Started (228-232)

    Jeff Dyer, Nathan Furr, and Curtis Lefrandt nail it: "As you build your innovation capital, you will become more valuable to your company. As more people in your company develop their innovation capital, tour company's reputation for innovation -- your company's innovation capital -- will also rise."

    Just about everything you need to know in order to become such a leader is provided in this brilliant book. I hope that you will help others to complete that process so that -- over time -- your organization has effective leaders of innovation at all levels and in all areas of its enterprise.
    6 people found this helpful
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  • Brandon Hanson
    5.0 out of 5 stars A modern-day business version of How To Win Friends & Influence People
    Reviewed in the United States on August 9, 2019
    Did you ever read Dale Carnegie's How To Win Friends & Influence People? When I was a young adult, I did, and it gave me a completely new framework to use in interacting with others. It gave me perspective on their motivations, their lives, and what is most important to them. Each principle of social interaction came with relevant stories from Dale's life as well as methods for applying the principles.

    Similarly, Innovation Capital provides the same principles of action, with relevant use cases & examples with methods for applying these principles. It's a book that will have a different application to you at any stage in your career. For those early in your career, it's a great way to start building some early habits as you enter the work force. For more tenured individuals, it helps to uncover potential blind spots that you previously hadn't even thought of.

    I've thought a lot about the need for business schools to have a course called "Corporate Maneuvering" as a way to start thinking about the different scenarios they would find themselves in throughout their career. It would address some specific scenarios, but the underlying value comes in how you frame and act in these situations. I've thought enough about this topic that I even have a few sections written out. In reading Innovation Capital, this hits that exact same mark.

    This is one of those books that's an easy, insightful read, and you'll quickly see areas in your own life where you can implement changes and see immediate results.
    One person found this helpful
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  • Kindle Customer
    5.0 out of 5 stars Authors provides clear framework to create innovation system .it's highly insightful book which help one to fix and fills tthe cap
    Reviewed in India on November 3, 2019
    Verified Purchase
    It's insightful,I will recommend to all people who wants to change the world with there innovative approach to solve problems or to create new solutions
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  • Abel Bortolotti
    5.0 out of 5 stars Libro prometedor que conseguí a un excelente precio
    Reviewed in Mexico on May 24, 2020
    Verified Purchase
    No he leído el libro aún, pero por el precio fue una excelente adquisición. Voy a actualizar mi review una vez que lo haya leído.
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  • Ricardo Becerril
    5.0 out of 5 stars Good Reading
    Reviewed in Mexico on May 27, 2020
    Verified Purchase
    Ideal to know how to mange innovation capital within your company.
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